«Life of cash» is a reflection about the future of money in its social, political and moral dimension.

Digitalization brought uncertainties concerning a potential disruption in the banknotes industry, enabling our client SICPA to anticipate its reaction.

SICPA is a Swiss company that is the worldwide leader of security inks for currencies and sensitive documents.

SICPA is a Swiss company that is the worldwide leader of security inks for currencies and sensitive documents.

SICPA is a Swiss company that is the worldwide leader of security inks for currencies and sensitive documents.

Creative Analysis, Research, Edition

Creative Analysis, Research, Edition

The word cash comes from the Middle French caisse 'money box', which comes from the Old Italian cassa, and ultimately from the Latin capsa 'box'.

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Rue de Bourg 15
1003 Lausanne
office@new.ch

Arsenaux 6
1700 Fribourg
office@new.ch

Applications
& Internships
apply@new.ch

© Studio New 2025

Rue de Bourg 15
1003 Lausanne
office@new.ch

Arsenaux 6
1700 Fribourg
office@new.ch

Applications
& Internships
apply@new.ch

© Studio New 2025