We drew inspiration from the existing typographic base, the Helvetica font, created in 1957 by Max Miedinger.
Building upon this heritage, a new logotype was crafted in the same linear spirit. Simple yet impactful, it mirrors the laboratory's ambition for decades to come.
La Prairie is a globally renowned brand for its unique and cutting-edge skincare. Its origins trace back to the Clinique La Prairie in Montreux, Switzerland, in 1931, a pioneer in anti-aging cellular therapy at the time.
Branding, Typography, Creative Consultancy
