Do something “never done before” with our iconic shoe, the Air Jordan 1 (AJ1) they said!

Mapping is a fascinating and creative way to highlight unique features, histories and characteristics, as well as convey broader concepts related to fashion and style.

The company was founded on 1964, as "blue ribbon sports", by Bill Bowerman and Phil Knight. Officially became Nike 1971.
The company takes its name from nike, the greek goddess of Victory.

Art Direction, Design Graphic, Mapping, Motion

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© Studio New 2025

Rue de Bourg 15
1003 Lausanne
office@new.ch

Arsenaux 6
1700 Fribourg
office@new.ch

Applications
& Internships
apply@new.ch

© Studio New 2025

Rue de Bourg 15
1003 Lausanne
office@new.ch

Arsenaux 6
1700 Fribourg
office@new.ch

Applications
& Internships
apply@new.ch

© Studio New 2025