We convinced SICPA that their positioning needed to transition from a “service provider” to an “expert”. A role they inherently embodied without fully realizing it.
An expert both explains & demonstrates. To achieve this, we combined educational infographics languages with images captured through electron microscopy.
Their need went beyond creating a new Bankenote Protection Guide. Implementing a new graphic grammar was necessary.
The contrast between the vividness of reality depicted in the microscopic world images & the rationality of the black-and-white lines creates an emotionally and intellectually engaging connection.
