Studio New

We did it all. Naming, jewelry design, visual identity, custom typography, packaging, photography, art direction, e-shop, socials & print campaigns.

We did it all with all our hearts.

Silom is an indie jewelry brand founded in 2019 by designers Jitwaree & Pablo Echegoyen and based in the Silom district of Bangkok. The district is the heart of silver and jewelry making in Thailand and a major international hub for gemstones and jewelry. This is where talented craftsmen manufacture the brand's pieces.

Silom is an indie jewelry brand founded in 2019 by designers Jitwaree & Pablo Echegoyen and based in the Silom district of Bangkok. The district is the heart of silver and jewelry making in Thailand and a major international hub for gemstones and jewelry. This is where talented craftsmen manufacture the brand's pieces.

Silom is an indie jewelry brand founded in 2019 by designers Jitwaree & Pablo Echegoyen and based in the Silom district of Bangkok. The district is the heart of silver and jewelry making in Thailand and a major international hub for gemstones and jewelry. This is where talented craftsmen manufacture the brand's pieces.

Branding Strategy, Identity, Art Direction, Jewelry Design, Packaging

Branding Strategy, Identity, Art Direction, Jewelry Design, Packaging

Silom approaches jewelry as a search for the minimum, throughout the process of creation, from ideation to manufacturing. This idea manifests itself in essential, timeless pieces, uncluttered by adornments.

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© Studio New 2025

Rue de Bourg 15
1003 Lausanne
office@new.ch

Arsenaux 6
1700 Fribourg
office@new.ch

Applications
& Internships
apply@new.ch

Instagram
Linkedin

© Studio New 2025

Rue de Bourg 15
1003 Lausanne
office@new.ch

Arsenaux 6
1700 Fribourg
office@new.ch

Applications
& Internships
apply@new.ch

Instagram
Linkedin

© Studio New 2025